As a business owner, you definitely want to stay in business for the next 10 to 20 years making a stable revenue with your business. One of your key priorities that you started business was to probably earn more, and be more free.
However, the hard truth is that many businesses operate on old strategies and methods that used to work 10 to 20 years back. As a result, they usually don’t survive after a few years as their business is not future proof.
Today’s economy is brutal where jobs are being replaced by automation, and everyone is being compared like a commodity. Price is usually the only reason people consider your products or services.
So what is future proof?
It is basically having a product or system that can stand against time, and to make yourself and your business unlikely become obsolete.
Jason recently made a video training and recorded it, you can watch it here:
This process will help you anticipate the future and develop methods on minimizing any effects that may arise from future events. For example, a future proof business will still be able to stand strong and profit even though the economy is headed into recession.
It doesn’t matter how small or big your business is, you definitely need to future proof before your business could easily be replaced in the future. Even big names such as Kodak and Nokia were easily replaced when they failed to future proof their business.
How To Future Proof Online?
Gone are the days of the mass market and catering to the needs of many. Customers in this time and age love the human touch, the intimacy, and the experience of a product/service.
Now that we know what customers want, we narrowed it down to 3 things you can start implementing on Facebook to future proof your business and they are:
- Facebook Videos
- Facebook Groups
Future Proof #1: Facebook Videos
How does Videos Future Proof Your Business?
Videos is no longer an up and coming thing, and is currently THE thing you need to do for your business.
This research done by Hubspot shows a few reasons why you NEED to do videos for your business on any platform now:
If the statistics does not convince you at all, videos on Facebook can also help you to:
- Create intimacy with your target audience on a large scale. One video can talk face to face with a huge number of people online
- Your video can go viral for almost nothing, and if it does you get HUGE EXPOSURE and your business in front of huge number of people.
- It is a lot less expensive to advertise videos on Facebook compared to non-video ads.
- Your business can grow automatically through the power of Facebook video advertising.
- The ability to only advertise to people who interacted with your videos.
With these hard facts, we all know that the world is going towards videos instead of written content. This is due to the fact that people are mostly on mobile and people can easily view videos on their smartphones.
One Big Myth: Videos Need To Be Professional.
While many people think that you need to have a highly produced video to be effective, and the need for a production team and equipments to help you take the most effective video.
The truth is far from that, and many times the videos that do not look professional connect better with your audience.
The reason why this works because it feels real, unlike the highly produced stuff on television which feels less authentic and more ‘cold’. Just because of the video example above, it managed to convince people to buy into Jason’s past programs because it felt authentic.
All you need to do to start is to record yourself speaking to the camera and convey a message to your audience, and then publish it. This is the easiest way to start to get into video marketing
The Tools To Execute This
You can start with using your smartphone or laptop camera. These two things are what most people have on themselves now.
If you choose to record yourself on the computer, there are a few softwares you can use to record:
- Screencast-o-matic (Windows & Mac): FREE, small cost to upgrade to premium for non-watermarked videos.
- Ez-Vid (Windows): FREE, no watermark, up to 45 minutes.
- Camtasia (Windows & Mac): PAID with 30 days trial.
- Screenflow (Mac): PAID ($99)
- Monosnap (Mac): Free, allows you to take screenshots too, and videos that record your face and screen at the same time.
Once you record your videos, you can easily upload your videos on your page by clicking the photo icon. Once it’s done uploaded, click post and you’re done!
Videos are definitely the future and allows you to become relevant and be an authority in your industry. It’s a powerful easy tool you can use to start with today.
Future Proof #2: Facebook Messenger Chatbot
How Does Messenger Chat bot Future Proof Your Business?
Chat bots has existed for a really long time now, but only in recent times Facebook has popularized it with their messenger.
It is one of their newer features that they rolled out, and it allows you to have an automated conversation with people who interacted with you via messaging.
After which, you can easily private message them and update them with the latest news and updates from your page too, or to provide them more help.
In case you don’t know what a chat bot is, click here to try out our chat bot!
Chat bot is one of the way to future proof your business as it allows you to respond to users immediately, as your customers who messages you expects you to give a quick response.
The best part is that it allows you to answer common questions with pre-set answers even when you are sleeping or not available to answer at that point of time.
Not to mention, people are highly likely to read their messages on Facebook and it feels more intimate too as it provides that personal touch.
What Does A Chatbot Do?
Once a user chooses to message your page, the person will go through a series of pre-set question and answers that guide the user to the next steps.
This allows you to save time and eliminate frivolous request that don’t necessarily lead to sales. As such, you can set up chat bot for people who wants to find out more about you, or ways to get directions, see your products and services, or set an appointment with you.
Depends on the certain keywords or phrases your customer type in, your chat bot can answer with a pre-set answer as well too. This allows you to automate to answer a lot of common questions you keep getting.
Besides giving users the free reign to type in questions, you can guide them through pre-set answers as well too like how we used it on our page.
As more people rely on Facebook for information, an auto-responder can help you boost engagements with your customers and allow you to re-market to customers with Facebook ads even if they have not liked your page yet.
Just like people in your email list, you can also send out messages to people who have initiated contact by messaging you before. You can maintain the interaction by sending them new information or remind them about your business.
The Tools To Execute it
Even though chat bot is a new thing, there are many tools out there on the market that allow you to do this without any coding, technical knowledge, or complicated programming. The interface of these tools are very intuitive, and is mostly drag-and-drop.
Some of these tools are:
We use Chatfuel for our chatbot creation because it provides an easy interface to learn as well. All you need to do is connect to your own Facebook profile, and you can integrate a chat bot to any of the pages that you have admin over.
Once you are done with the chat bot, just connect and it will start running on your page!
In case you need some ideas, check out this website with a list of recommended chatbots.
Future Proof #3: Facebook Groups
How Does Facebook Groups Future Proof Your Business?
One way to future proof your business is to build your pool of loyal customers, or your community. The best way to do it is using Facebook Groups to start building your community.
You may be asking, why not just create a page instead since you need that for advertising?
It’s because Facebook Groups are meant to be more intimate with your users and provide that sense of belonging. Just like Apple has built a cult around their products, building a group of fans that would support your brand no matter what is crucial for your business.
One business that has done it is Freedym, a membership website for entrepreneurs that encourages users to join their Facebook group for ongoing support and to also build up their community.
Ads In Facebook Groups?
Facebook has already announced that it will reach maximum News Feed ad load in 2017, and they are already looking at more ways to monetize their platform.
Facebook groups is one of the latest ways Facebook has decided to monetize their platform, and has already began to test it out in the US already. The other feature that ads would be rolling out soon would be on the Facebook Messenger platform too.
The reason is because Facebook also need new revenue steams to continue its revenue growth momentum that has been going strong for years. By opening up groups to advertising, it allows advertisers to tap on the hidden treasures of Facebook Groups.
Why this is important to you: Facebook knows
The Tools To Execute This
You can easily do this on the Facebook platform without requiring any external softwares. To create a Group, all you need to do is click the arrow next to your profile then click create group.
There are many uses you can use your group for:
- Sell your business products or services
- Provide support for your products or services
- Establish your expertise
- Collect feedback and test new ideas
- Keep in touch with your customer base
These suggestions are not limited, and you can definitely do more with Facebook groups!
As you will most likely be posting as yourself, it feels more personal rather than posting as your business (on your page).
When you use this 3 strategies in your Facebook funnel, it allows you to establish credibility and become ultra-relevant, making you a powerful authority in the eyes of your buyers.
These 3 tools on Facebook that we covered helps you become more personal and intimate with your customers, especially as we are in a time of personal marketing and not mass marketing.
Videos is really powerful in building this relevancy and authority as it gives you the full power to convey your messages to your audience. Messenger chatbox and groups help you engage more with your potential buyers and gives you more point of contact with them.
Once you start using these tools, it also help you build a real relationship with your buyers and you will start to see a lot of other benefits as well too.
Every tool is important to successfully Future proof your business on Facebook, and help you remain relevant in today’s economy. By implementing these strategies and tools, it will ensure that you don’t get beaten by your competitors.